Thursday, August 21, 2014

glo How-To: Luxe Liquid Bright Concealer for Fair to Light Skin Tones

The all-new Luxe Liquid Bright Concealers are unique for several reasons - they harness the light-refracting power of diamonds, soften the look of fine lines and cancel out unwanted color to mask imperfections. With three different shades to choose from, and each with a different purpose, it’s important to pick the Concealer that is best suited for your skin tone. To aid in your decision making process we’ve developed three guides for three skin tones: fair to light, light to medium, and medium to dark. Each skin tone will want to use the Luxe Liquid Bright Concealers in different ways for an all-over flawless face.  

Today we are taking a closer look at fair to light skin tones. You fall into this category if you wear Luxe Liquid Foundation in porcelain or rosette. In the photo above, our model used Luxe Liquid Bright Concealer to help highlight, correct and conceal after we first applied Luxe Liquid Foundation in porcelain. We recommend blending with clean fingertips or the Dual Foundation Camouflage Brush.

Highlight: Liquid Bright Concealer in high beam was used to highlight the high points of her face: brow bone, under eye, chin, bridge of her nose, forehead and the inner corner of her eye.

Correct: Liquid Bright Concealer in brighten was used to correct redness on her cheeks forehead and chin.

Conceal: Liquid Bright Concealer in high beam was used to conceal blemishes.

Stay tuned for upcoming posts on how to use Luxe Liquid Bright Concealers for light to medium and medium to dark skin tones.

Tuesday, August 19, 2014

Product Highlight: Luxe Liquid Bright Concealer

Since the successful launch of Luxe Liquid Foundation a year ago, we’ve been anxiously anticipating the launch of additional products to build a complete Luxe line. Using the same light-diffusing technology, the all-new Luxe Liquid Bright Concealers are perfect new additions to the line and will help you create a complete Luxe look.
These lightweight, corrective concealer pens provide impeccable coverage while bringing light and brightness to your complexion. As a result you can instantly reduce the signs of fatigue and shadows by canceling out unwanted color. Not only do these pens help mask imperfections, but they aid in the softening of fine lines while improving your skin’s overall tone and radiance.
To apply Luxe Liquid Bright Concealer simply click the bottom of pen applicator to distribute product to brush tip and then apply to desired areas of the face. Lightly blend product with brush tip, fingertips or Dual Foundation/Camouflage Brush. The Concealers come in three shades that provide unique benefits such as overall concealing and highlighting (high beam), neutralizing redness and imperfections (brighten) and disguising dark spots or under eye circles (sunburst). Stay tuned on the blog for more in depth explanations and tutorials on how to use each product based on your personal skin concerns and tone! 
Here are some additional application tips:
  • While all three shades brighten, high beam delivers maximum highlighting, overall brightening and works especially well for fair to light skin tones as a general concealer.
  • To achieve a professional level highlight application, apply high beam to the high points of the face (center of forehead, brow bone, bridge of nose, upper cheekbone, bow of the lip and center of chin).
  • For canceling redness, brighten is your top choice.
  • Eliminate sallowness, shadows and dark under eye circles with sunburst.

Friday, August 15, 2014

Introducing Fall 2014 New Arrivals

Each season we strive to bring you the latest in innovative ingredients and Fall 2014 is no exception. We are proud (and very excited!) with this season’s launch and can’t wait to share it all with you!

New to Cyto-luxe
We are excited to launch three new additions to the Cyto-luxe collection! Each of these new additions aid in the reversals of common signs of aging by leveraging advance phytostem technology.

Deeply penetrates your skin to nourish, hydrate and plump which instantly helps smooth and refine your skin’s surface. For best results use in conjunction with Cyto-luxe Vitamin C+.

A potent infusion of 20% L-Ascorbic Acid and plant stem cells strengthen and repair your skin while softening overall texture and smoothing the appearance of fine lines and wrinkles. For best results use in conjunction with Cyto-luxe Hydration+.

This serum glides onto skin to smooth and soften lines while slowing the aging process, hydrating and reducing puffiness and dark circles.

The Diamond Difference
We are thrilled to expand our Luxe product line with four innovative products formulated with light-diffusing diamond powder, broad spectrum UV protection and specialized moisturizing agents to deliver a flawless, youthful complexion.  

A lightweight, corrective concealer pen that provides impeccable coverage while bringing light and brightness to your complexion. This innovative pen comes in three shades: high
beam, brighten, and sunburst. Stay tuned for tutorials featuring these versatile pens!

A luxurious loose powder designed to set Luxe Liquid Foundation and blur fine lines and imperfections for a luminous soft focus effect on the skin. This powder provides weightless coverage and a sheer, silky smooth finish to leave skin looking flawless.

Designed with the Luxe Setting Powder in mind, this soft tulip brush allows for delicate loose powder application. The tapered end allows for precise placement of product.

This flat top kabuki is the perfect applicator for Luxe Liquid Foundation. It allows you to achieve full coverage and smooth, even application with a soft focus finish.

New glo therapeutics: The Law of Attraction
To deliver a pure, beautiful cleanse, we’ve developed an innovative, water-soluble oil blend that relies on the law of attraction. Essential Cleansing Oil helps gently lift makeup, dirt and pollutant from pores.

Thursday, August 14, 2014

Premium-Grade Ingredients: Triple-Milled Mineral Makeup

“This is the best Pressed Base I've ever used. The coverage is phenomenal. You can use it for a light dusting or for heavier coverage by layering it on. Blends in well and gives your face a flawless look.” - Holly, online review

Reviews like this one from Holly truly mean the world to us because we believe everyone can feel confident and beautiful in their own skin.  Because of our commitment to using ultra-fine minerals and a triple-milled process, we can ensure that every application provides flawless, continuous coverage. But what exactly does triple-milled mean?

Triple milling is a process used to refine particles to the absolute optimal size so they lay better on the skin for superior coverage.

For example, think of how pebbles look in a glass jar compared to sand in a glass jar. The sand looks smoother and more refined than the pebbles. If you hold up a flashlight and try to shine it through each glass jar, you will see the light coming through the holes in the jar filled with pebbles while you are unlikely to see the light shining through the jar filled with sand. This is because light is able to penetrate through the gaps left by the pebbles (larger particles) and is not able to do so when the particles are smaller (sand).

This same principle holds true for makeup. Makeup that is triple-milled will lie more smoothly on the skin and will provide greater coverage than makeup with larger particles. At glo, we begin with the smallest particles available and then triple mill them to ensure that every time you put on our award-winning makeup, it provides even, continuous coverage that lasts!

Read these additional Pressed Base reviews:

“I love this powder. It's so lightweight. I really can't imagine using anything else.” - Brianna, online review

“The coverage is amazing... it's full coverage but yet doesn't look like you have makeup on. That's the best!” - Laura, online review

Monday, August 11, 2014

Premium-Grade Ingredients: 100% Talc Free


There are many things that set glo minerals apart, not only from traditional cosmetic lines, but from other mineral makeup lines on the market today. Talcum powder (aka talc) is generally used as a bulking agent and it allows cosmetic companies to increase the amount of product they produce for the amount of pigment they put in. Since we are committed to only using high quality, premium grade ingredients, our formulas are 100% talc-free. Here are three more reasons why choosing talc-free makeup is so important for your skin:

1) Talc may exacerbate skin conditions like acne and rosacea. Sensitive skin types may experience irritation and redness with the use of products containing talc.   

2) Products containing talc can increase the appearance of fine lines and wrinkles. Because a talc particle is heavier than a mineral pigment, the talc will settle into both pores and wrinkles thus accentuating fine lines and clogging pores.

3) The lack of talc in glo minerals provides fuller coverage while using less product. This means that your base will last longer while still giving you the long-lasting coverage and protection you need.

Thursday, August 7, 2014

glo minerals: Clinical Skincare with Color

glo minerals: Clinical Skincare with Color

When it comes to choosing the makeup you apply each and everyday, we understand that you have a lot of choices. That’s why we are flattered and honored to hear feedback from our clients saying glo minerals is their makeup of choice. We believe that what you put on your skin matters and we are committed to providing our clients with clinically advanced mineral makeup that covers, corrects and protects. Here are just a few reasons why glo is helping clients around the world let their inner beauty glo.

Premium-Grade Ingredients
glo minerals is committed to creating the smartest and safest formulations with only superior pharmaceutical-grade vitamins and minerals.
  • We use only the finest ingredients and ultra-fine minerals in a triple-milled process ensuring that every application provides even, continuous coverage for all-day staying power.
  • Our base formulations contain no perfumes or chemical dyes and are 100% talc-free. All are suitable for even the most sensitive skin types and conditions.
  • We offer paraben and gluten-free formulas.*
  • Every glo minerals product is non-comedogenic, allowing skin to breathe, which helps inhibit the potential for bacteria to become trapped in pores.

Antioxidant Power
Our powerful antioxidant blend of Vitamins A, C, E and Green Tea Extract provides nutrients that are vital for maintaining the health of your skin while protecting it from further damage.

Broad Spectrum UVA and UVB Protection
Our foundations provide complete protection using the effective properties of natural minerals including Titanium Dioxide and Zinc Oxide.

Color Palette
glo minerals offers an exceptional spectrum of mineral pigments from the hottest hues to timeless color classics.

Anti-inflammatory ingredients, including Green Tea Extract, Zinc and Vitamin C, help improve the appearance and condition of acne and rosacea prone skin.

We do not test our products on animals.

*The following products contain parabens: Lash Thickener & Conditioner and Volumizing Mascara. The following products contain gluten-derived ingredients: Face Primer, Lash Thickener & Conditioner, Lip Filler Pencil, Moisturizing Body Wash, Precise Micro Lipliner (all shades) and Smoothing Salt Scrub.

Tuesday, July 29, 2014

Happy National Lipstick Day!

National Lipstick Day

Happy National Lipstick Day! Celebrate this glamorous day by taking a look at our fantastic selection of Lipstick and Sheer Lipstick shades. Also check out these Lipstick tutorials:

glo minerals How-To: Ombre Lips
glo How-To: Lips That Last
Mix and Match Lip Combos

Monday, July 28, 2014

Climate Control: Makeup & Skincare Tips to Beat the Heat


Each season brings its own set of skincare challenges and summer is no exception. Humidity, heat waves and blasting air conditioners can all cause our skin to react in less than desirable ways. Our summer skin dilemmas often depend on our geographic location so we’re offering tips for every region!
Hot and Humid Climates: If your state falls into this category (hello South!) you are all too aware of the havoc humidity can wreak on your look. Fight the effects of humidity with lightweight moisturizing serums like B5 Hydration or Pure Hydration. These Serums will give your skin the drink of water it needs without the added heaviness associated with a moisturizer.
Next, apply a lightweight Primer to keep your makeup in place then apply Pressed Base. Pressed Base is a go-to product for anyone worried about humidity because it’s lightweight, long lasting, delivers semi-matte to matte coverage and won’t clog your pores. You can add even further humidity protection by finishing with Matte Finishing Powder or Perfecting Powder to help absorb oil and shine for a polished look.
Hot and Dry Climate: In states like Colorado and Utah the summer weather is hot and dry which can cause skin to feel tight, dry and flakey. You can combat the dry climate by picking a moisturizer that is lightweight but packed with strong moisturizing ingredients such as Oil Free Moisturizer.
It’s also important to remember to apply sunscreen daily in states with higher elevations because you are closer to the sun’s damaging rays. Here at the Denver office, which is located a mile above sea level, we love Moisturizing Tint SPF 30 because it provides color correction, moisture and has the SPF we need to stay pretty and protected!  
Hot and Hotter Climates: States like Arizona and New Mexico see highs in the upper 100s. And while there is little to no humidity, you still risk melting makeup due to extremely high temperatures. This may seem counterintuitive but adding a spritz of moisture with our Moist Hydration Mist will not only help keep you cool, but will help your mineral makeup last longer.
We also recommend trying a lightweight, moisturizing base such as Sheer Tint Base. This base feels almost non-existent on the skin while providing enough coverage to mask imperfections. In addition to its coverage, it is formulated with our signature blend of antioxidants to help nourish and protect your skin.

Air Conditioning Warning: Regardless of your location, most indoor offices, restaurants and shops blast the air conditioning in the summer. Air conditioners have a tendency to dry out the air leaving your skin feeling dry and dull. If you are an air conditioning addict try a soothing and moisturizing mask like Soothing Gel Mask once a week to help cool, calm and heal your skin.

Wednesday, July 23, 2014

glo How-To: Barely There Perfection


Last week we showed you the blemish banishing power of glo minerals Sheer Tint Base. This week we created a similar simple barefaced looking using just five products. That’s right, this simply stunning look was created with five easy-to-use products making it the perfect option when you are in a hurry, running weekend errands or looking for something “au natural”. The foundation of this look is Moisturizing Tint SPF 30, which not only covers blemishes and evens out skintone, but takes care of your daily moisturizing and SPF needs too - cutting out a few steps from your skincare routine!

Give this look a try by following these five steps:
Step 1: Apply Moisturizing Tint SPF 30 using fingers (as pictured) or with the Texture or Liquid Foundation Brush.
Step 2: Using the Blush Brush apply Blush in bellini. This soft, peach shade naturally brightens all skintones.  
Step 3: Using the Eye Base Brush apply a quick swipe of Eye Shadow in harvest across entire lid.
Step 4: Apply two coats of Lash Boosting Mascara to help emphasize your eyes.
Step 5: Apply Protecting Lip Treatment SPF 15 in flirtini for a natural look that’s both polished and protected.
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