When was the last time you looked at your retail space with a fresh eye? How and where your products are showcased makes a huge difference in whether or not your customers are purchasing take-home products. A few things to critically examine in your retail area:
- Are your glōtherapeutics products easily visible? They should be positioned where they are impossible to ignore.
- Are your testers current and clean? Containers should be cleaned on a regular basis.
- Check out your glōminerals display. Are there missing testers? Are the powders cracked and messy? Displays should tempt customers to try the makeup. They won't be tempted by a display that looks as if hundreds of hands have been handling the makeup: keep it as pristine as possible.
- Take advantage of our Point of Purchase displays (ex. right: gloGloss POP display): how often do you add a product to your basket because it is displayed near the register? A few more lip glosses or lipsticks every day adds up!
Look around your retail space as if walking inside for the first time. Would you be tempted to buy?
Labels: glominerals, gloprofessional, glotherapeutics, merchandising tips, point of purchase, retail tips