Wednesday, June 30, 2010

Merchandising Tips: Getting the Most from your Retail Space

When was the last time you looked at your retail space with a fresh eye? How and where your products are showcased makes a huge difference in whether or not your customers are purchasing take-home products. A few things to critically examine in your retail area:
glominerals lip gloss POP
  • Are your glōtherapeutics products easily visible? They should be positioned where they are impossible to ignore.
  • Are your testers current and clean? Containers should be cleaned on a regular basis.

  • Check out your glōminerals display. Are there missing testers? Are the powders cracked and messy? Displays should tempt customers to try the makeup. They won't be tempted by a display that looks as if hundreds of hands have been handling the makeup: keep it as pristine as possible.

  • Take advantage of our Point of Purchase displays (ex. right: gloGloss POP display): how often do you add a product to your basket because it is displayed near the register? A few more lip glosses or lipsticks every day adds up!

Look around your retail space as if walking inside for the first time. Would you be tempted to buy?
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