Monday, October 3, 2011

gloProfessional Supports National Breast Cancer Awareness Month





October is National Breast Cancer Awareness Month, and at glo, we're proud to support the cause by donating a portion of proceeds from the  special-edition Gloss in pink blossom to the National Breast Cancer Foundation (NBCF) for the fourth-consecutive year.

According to the NBCF, breast cancer is one of the most prevalent causes of cancer-related death among American women, second only to lung cancer. Each year, approximately 200,000 women will be diagnosed with breast cancer, and 40,000 will die from it. But women are not the only ones vulnerable to the disease. Roughly 1,700 cases each year are also found among men. Statistics like these tell only part of the story. They do not take into account the effect breast cancer has on the families, friends and supporters of those fighting the disease. That's why we are so grateful for the opportunity support all those affected by breast cancer and to join the National Breast Cancer Foundation in its mission to extend women's lives through education and early detection.

Several members of the glōProfessional team can personally attest to the fact that for those faced with fighting breast cancer and the loved ones who help them - the diagnosis can be overwhelming and intimidating. Cathleen Tatman, glōProfessional’s director of marketing, recalls when her mother was diagnosed in 2007. Even though her mother  “is now doing fantastically,” Tatman wanted to do something to help others who find themselves in a similar situation.

“We are a company that has mostly a female audience, and so I thought it was something that would be important to our customers as well,” she said. That's why glōProfessional began donating to the NBCF in 2008, but the support does't stop there. This year, a small group of glōProfessional staff members joined together for the first time to participate in Denver’s Race for the Cure sponsored by the Susan G. Koman Foundation.

“Race for the Cure is a wonderful cause,” said Executive Assistant Dee Carsten. “Until you have participated in the race/walk, a person just can’t realize what a moving experience this is. There are men and children running [and] walking along with women…most everyone knows someone who has been affected.” 

So whether survivor, supporter or friend, we join you this month and always and we celebrate the wonderful community united in the fight against breast cancer.
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