glo How-To: Photo Ready Makeup

Guest post by National Makeup Artist, Janeena Billera. Before working at glo Janeena worked in LA with celebrity clients including Rosario Dawson, Joan Jett, Whitney Port, Margaret Cho and Kendra Wilkinson.

As a National Makeup Artist and Educator for glo, I am repeatedly asked if the product and application for photo ready makeup differs from an average everyday makeup look. I always respond with a big YES! There is a huge difference between applying makeup for photos versus makeup for everyday wear. If you —or anyone else— are to be photographed be mindful of a few very important things when applying: coverage, placement, blending, and color/texture choices.

1) Placement- Correct placement is extremely important because it can accentuate bone structure and add depth. This will add much needed dimension to the photos.
2)   Blending - Lines of demarcation can really stand out in a photo so be sure to blend, blend and blend some more.
3) Color and Texture - Picking the correct colors and textures will make a huge difference in photos. The right colors can make a dull complexion look radiant and help make eyes, lips, and cheeks really pop!
4)   Coverage - I always apply photo ready makeup about 10% heavier than I would for an everyday look.

Side note: it is always helpful to know a little about lighting and the location of where the photographs will be shot. Keep all of this in mind when creating your look. Here are the steps I took to create this photo-ready look that’s perfect for a studio with professional lighting.

Step 1: Prep

Step 2: Cover

Step 3: Contour/Highlight

Step 4: Adding color

Step 5: Lips

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