Wednesday, September 18, 2013

glo How-To: Photo Ready Makeup

Guest post by National Makeup Artist, Janeena Billera. Before working at glo Janeena worked in LA with celebrity clients including Rosario Dawson, Joan Jett, Whitney Port, Margaret Cho and Kendra Wilkinson.

As a National Makeup Artist and Educator for glo, I am repeatedly asked if the product and application for photo ready makeup differs from an average everyday makeup look. I always respond with a big YES! There is a huge difference between applying makeup for photos versus makeup for everyday wear. If you —or anyone else— are to be photographed be mindful of a few very important things when applying: coverage, placement, blending, and color/texture choices.

1) Placement- Correct placement is extremely important because it can accentuate bone structure and add depth. This will add much needed dimension to the photos.
2)   Blending - Lines of demarcation can really stand out in a photo so be sure to blend, blend and blend some more.
3) Color and Texture - Picking the correct colors and textures will make a huge difference in photos. The right colors can make a dull complexion look radiant and help make eyes, lips, and cheeks really pop!
4)   Coverage - I always apply photo ready makeup about 10% heavier than I would for an everyday look.

Side note: it is always helpful to know a little about lighting and the location of where the photographs will be shot. Keep all of this in mind when creating your look. Here are the steps I took to create this photo-ready look that’s perfect for a studio with professional lighting.

Step 1: Prep

Step 2: Cover

Step 3: Contour/Highlight
  • Using the Angled Blush Brush apply Bronze in sunkiss or sunlight to hairline, hollows of cheeks, jawline blending down the neck, both sides of the bridge of nose, and in eye crease.
  • Using the highlight shade from the Shimmer Brick in luster and the Blush Brush, highlight directly next to each place of contour- down bridge of the nose, middle of forehead, tops of cheekbones, middle of chin, and above cupid's bow.

Step 4: Adding color

Step 5: Lips
  • Line your lips with the Lip Filler Pencil to prevent bleeding.
  • Apply Precise Micro Lipliner to whole lip filling into the center. I like to use delilah. 
  • Apply Lipstick of choice but be aware that the colors can photograph differently depending on the lighting. I used a combination of blush and natural.
  • Apply Gloss of choice.  I used naked
  • Finish by misting entire face with  Moist Hydration Mist to set the look.
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